The Murdoch Empire: How media shapes society
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Thanks to all of you for joining our campaign and helping in the many ways that you can to combat the misinformation perpetuated by FOX News. That said, we have some disappointing news to relate–FOX ratings continues to grow. The other news networks had relatively small gains in recent months, but FOX News has had major ratings bumps. Not only that, but polls have shown that most networks have a reasonably cynical set of viewers — all except for the Republicans who watch FOX. The combination of the ratings jump and the blind trust of the right wing in FOX News has led to many of its personalities to echo the sentiments of FOX President Roger Ailes and respond to any criticism of the network by saying, “Well, we’re the most trusted name in news.”
We cannot let FOX dominate the conversation by dodging valid questions about their judgment by claiming they have the highest ratings. It’s why it’s so important for you to help Turn Off FOX. Obviously, this is not the kind of campaign that is likely to garner a lot of coverage in the news, especially when the highest ratings go to precisely the serial misinformers who seek to ignore it. But it’s nonetheless an effective campaign, even if in small ways and building up. Here’s a story of how one of our readers, Bob Arnold, helped contribute:
I went to one of my favorite restaurants in small town Massillon, Ohio, with my wife where they have a TV in the rear and I always try to get a seat nearby to watch it. FOX News was on and I walked up to it and changed it to MSNBC, saying out loud that I can’t watch the crap that FOX News spews. Another patron nearby said out loud that FOX is all he watches, where I then replied that I felt sorry for him and then sat down with my back to him and started watching MSNBC while being served dinner.
Taking a stand such as Bob has may appear to be a small gesture, but they are precisely the kind of efforts that can and will have, cumulatively, a largest effect. For that, we need your help to spread the word. Not only can you go out and dissuade people from airing FOX, but you can also enlist others to join the campaign. Please forward this e-mail to five friends who could help the cause. If you want to take the campaign out to establishments but don’t know what to say, we offer cards you can print out for free that can do the talking for you. Plus, if anyone you encounter wants evidence of FOX’s lies and manipulations, you can always send them to Turn Off FOX for detailed explanations.
Despite the unfortunate news of FOX’s ratings increase, we know that you are out there and helping to support the cause. We appreciate it very much. Always feel free to send in your success stories as we enjoy reading them, and when possible, relating them to others. It’s part of the beauty of a guerrilla campaign — having the opportunity to relate to the others in the cause. Thanks again for all your help, follow us on Twitter @turnofffox, and no matter how the ratings war goes, remember to choose to Turn Off FOX.
The BuzzFlash Turn Off FOX Campaign
Dear Faithful Followers of Turn Off FOX:
First of all, we would like to thank each and every one of you for taking the pledge in our effort to educate others about the rampant and intentional distortion of the truth on FOX News and joining us in attempting to get it turned off as much as possible. We have received a number of e-mails, quite a few from people who support the cause, and also many from people who have been shocked that anyone would oppose the media arm of the right wing. Believe us, we have rankled more than a couple of conservatives, and that probably means that, with your help, we’re probably doing something right.
It could be that our articles about the fallacious statements and distorted truths on FOX News have simply disturbed too many people into denial. Here’s a review of some of our recent work:
FOX Newscasters Have Been Reduced to Carnival Geeks. Fox is Not News
Free Speech is only free when it is not backed by front groups supported by makers of products you are shilling. So the suppression of FOX NEWS would not be an abridgment of the right to free speech . Mascarade news designed to sell products is commercial speech, which is not free at all. If it is proven that you have unfairly undercut competition by misrepresentation, then this may be prosecutable.
In a similar manner news is not news unless it is separate from commentary and stands on its own without the filter of editorial talking points. To give the appearance that your opinion is news would appear also to be a form of commercial speech. If you promote a millennial point of view garnered only from tainted sources and advertise gold, for example, then this is commercial speech. It has also been said that FOX news only uses incestuous sources.
News also is generally reported without high drama and emotional appeals where possible. Reporting of “grassroots” organizations that are funded by billionaires with ties to FOX and orchestrating these “grassroots” organization’s crowds is being and making the news, but it is not news. Reporting entrapment you have arranged on a group you have done nothing but misrepresent and use their own information against them, is not news. Reporting this “news” with appeals that would make carnies blush is so abhorrent that I would say that FOX newscasters have been reduced to carnival geeks, but the commentators are the real freaks. When FOX backs a movements and a party based on fear, then they can only stand for fear and ballast reporting. Maybe they used Glenn Beck’s spelling for their slogan? So when they distort, you decide as they report all the news that fit to fake.
Fox is not news, nor is it entertaining. What FOX is, is reality TV gone wild. The cheap faux reality presented at ‘fair and balanced‘ FOX sounds more Orwellian than Orwell these days. All the expert pundits are just hired guns that follow the party line like good whore mongers. None of this is surprising as their conservative backers move more toward a fascism, politely called corporatism. The favorite media tool of corporatism is projection, accusing their potential opposition of what they are actually doing themselves. It is done preemptively at FOX lest anyone notice that Rupert Murdoch has no clothes.
Maybe a little history and a bit of smoke might help. Consider the parallels between Keith Rupert Murdoch and William Randolph Heart. They are astounding. Take such items as the illegality of hemp and Global Warming. Hearst championed hemp’s ban for the same reason Murdoch had the two reporters fired that did the report on Monsanto. That reason is corporatism. So how is hemp related to global warming? Monsanto now, like Dupont back in Hearst’s time, and now, have a vested interests in the illegality of hemp and FOX comes up with reasons to discredit anyone that objects. Similarly, Murdoch has a vested interest in global warming denial. This corporate bias can also be seen by Murdoch’s flip flop on the climate change theme after a corporate deal with a Saudi prince, he selectively had allowed some parts of his “news” organization to champion climate change skepticism, then they did a total turnaround. Obviously Murdoch’s ideals are only based on what he considers best to make a profit. Clearly for his reality, read news, to always have a Right wing bent, his world view must be one of a Reptilian shape shifter. The stories in Murdoch’s media, like Hearst’s media, are as real as they say they are. Their pseudoscience is firmly backed by the science of profit from human frailty.
Yet this is just the start of the parallels of Murdoch with Hearst and their strange mix of politics with faux news. They both inherited a struggling newspaper from their father. They both were leftist before they went right. They both made their name with tabloid journalism. They both have been noted as ruthless competitors. They both are warmongers. One can go on, but in the end we can reduce it all to one word: rosebud.
Other than that, why would anyone even consider boycotting Rupert Murdoch?